Business owners wear multiple hats in a day which means, they might not have the time needed to learn what’s important in today’s marketing world. Just in a short time, business owners were purchasing ad spots in the local phonebook and now that form is obsolete. You might be scratching your head while thinking, “What replaced this form of advertising?


The answer is Google My Business, a business profile that gets added to the directory. What does this mean? Let’s say you own a dine-in restaurant, a potential customer searches “Food Near Me” based on the location your business profile will populate. It is imperative to take the time to set up this feature, as Google shows what Google wants to show.


Setting up this profile is just the first step in getting seen organically on Google. When your business hires our team to manage your directories (Google, Bing, Apple Maps, etc) we will ensure all services provided are documented. This includes creating blog posts, updating images, and ensuring closure dates are reported to the directory.


You might be wondering why is this so important and it’s because Google has total control of what it shows. It evaluates components of the business profile to provide searchers with the best option.


If this sounds daunting and you know your team doesn’t have the time we encourage you to reach out to our team today at (319) 383-0520.