Marketing
How we get data-driven results
Every successful marketing campaign is composed of a three step process: Attraction, engagement, and conversion. As a data-driven digital marketing agency, we provide a variety of digital marketing methods designed to generate leads that have a high probability of purchasing your product or service.
Digital Strategy
Digital strategy is the foundation of every successful digital marketing campaign.
While working along side of our CMO, Auston Troyer, who has managed over $10M in digital advertisements for successful companies and individuals including the software company Use Proof and the widely renowned leadership expert Kevin T. Robertson; you will be guided through a comprehensive journey that is designed to define the perfect target audience for your brand. Once your ideal audience is defined, our team of seasoned marketing experts put together the perfect digital marketing solution to attract, engage, and convert this audience using all of the technologies that we have available at our fingertips below.
Search Engine Optimization
Free leads are the best type of leads and organic SEO makes that a reality.
Organic SEO has played a vital role in establishing many of our clients' long term digital presence. While paid advertisements are capable of delivering a much higher quantity of targeted traffic in a shorter time-frame, the correct implementation of search engine optimization provides a more cost-effective avenue of delivering brand awareness and relevant traffic to your site over time. Our SEO efforts begin with a list of highly technical assessments to measure your brands your specific needs followed by a thorough integration of these solutions into your website. Then, on a monthly basis, we begin to build up your domain authority through methods such as back-linking and creating/updating local citations on Google.
- Extensive Keyword Research
- On-Page Optimization
- Search Console Creation
- Google Analytics Configuration
- Keyword Density Content Audit
- Strategic Content Creation
- White-Hat Backlink Building
- White-Hat Citation Building
Google Adwords
Mastering pay-per click campaigns is an art, we have it down.
Creating and maintaining a successful Google Adword's campaign has becoming increasingly difficult as the platform becomes over-saturated. While crafting an ad with a high click-through rate is incredibly important, it is only one of the many variables in the equation for campaign success. Arguably the most important steps to an Adwords campaign occur after the ad is clicked and this is where our team of marketing veterans excel. With our near decade of experience and our existing knowledge of your brand, we begin the next steps by developing highly converting landing pages that are formatted with data-driven design and development techniques to maximize conversion rates. We then utilize various forms of technology including machine learning to consistently monitor your campaign's performance and make frequent adjustments to each part of the campaign based on the data collected and predicted.
- AdWords Campaign Build Out
- Extensive Keyword Research
- Landing Page Optimization
- Sales Funnel Configuration
- Conversion Monitoring
- Machine Learning Predictions
Social Media Marketing
Social media marketing provides brands with an incredible opportunity to directly reach their perfect audience segment while maintaining a continuous source of exposure to their products and services. When properly utilized, certain types of business have the potential to scale exponentially and drastically increase their conversion rates. Our SMM team will go to work for your brand creating ad campaigns, ad images and video necessary to turn your dream client into a customer for life. We use cutting edge technology to analyze demographics, buying trends, and advanced audience segments including look alike audiences to make sure your brand is getting seen by the right audience.
- Facebook Campaign Build
- Audience Research
- Demographic Research
- Visual Content Creation
- Video Creation
- Landing Page Creation
- Intelligent Optimization
- Machine Learning
Charlie Stevenson, Owner and CEO
BFF Wear
My experience working with Auston and his team over at Esper Creations could be described in one word, excellence. Within a few months time, Auston was able to help me transform my company from a financial burden into a profit machine, bringing in an average of over $2,000 a day in profit.