A look at

theGym Iowa City

Brand new local gym creates a web presence that dominates over industry giants.

The Objective

TheGym entered the Downtown Iowa City fitness scene in 2015 as a premium facility geared towards professionals in the area. While they were able to find a hole in their industry, they completely lacked an online presence. We were tasked with crafting a website that aligned with their premium experience while also increasing their brand awareness.


  • Digital Strategy
  • UI + UX Design
  • Web Development
  • Facebook Advertising
  • Search Engine Optimization

The Solution

Honed in on theGYM's target audience, we developed a highly-functional website that included a membership commerce system, a 3D virtual tour and carried the same premium aesthetics that their facility elicited. Soon after launch, our marketing team's aggressive SEO and SEM efforts resulted in theGYM's website earning the top spot on Google.