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Monthly Archives January 2023

Past and Present Marketing Strategy

 

Something that I like to do is simply reflect on the previous practices of marketing of the past, present but also future. To realize what has been done but to understand how potential clients want to be nurtured. This is my evaluation of what has been done and how to sell your services in today’s market.

 

Past Marketing Practices

 

I own a book that looks at the transition of ad practices throughout the centuries. Something that I took away from previous generations of ads is that stereotyping ads don’t resonate with the population as a whole. When you look at what ads looked like previously you can pick up on some sexist undertones. Another thing that I noticed is that business owners wanted the biggest ad displays whether that be: billboards, phonebooks, etc.

 

Present Marketing Practices

 

If you were to ask me about the current trend patterns in today’s marketing world I am so proud to say that authentic advertising IS IT! With new social media platforms, such as TikTok, you can see random videos go viral. It’s because people react to scenarios differently so creating an experience that taps into one’s emotions is the shift in marketing. Businesses are taught that having a space that attracts people to hang out and connect emotions to the business is the most effective in today’s strategy. People don’t want big billboards; they want a personalized sales approach that makes them feel like the company values their purchase.

 

If you think that your company’s current marketing method isn’t working, let’s schedule a free business consultation. During this time I would come to visit your company and provide feedback based on things that could be changed. Call Esper Creations today at (319) 383-0520.

 

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Where is Everyone?

I remember growing up in a world where technology advanced so much that it went from only having one social media platform, MySpace, to a hundred. What is difficult about this all is that certain age demographics gravitate towards certain platforms more than other age groups. A successful marketing approach is knowing who it is that your company is resonating with and using the social media platforms that the age demographic is active on.

 

What is nice about this segmentation is that if you know who you are trying to target you can begin to eliminate platforms that wouldn’t make sense. In addition, when using these platforms you can gain a better understanding of how your company is perceived. For example, Facebook tracks critical information such as reach, likes, and impressions. This information can provide a clear look at what content your followers like to see.

 

When trying to create successful social media campaigns you need to think about where you are advertising and who your audience is. Use the following graphic to ensure you know what age group is most likely to see your content on each social media platform.

 

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Network Marketing

 

When I was in college, I learned that one should NEVER discount any connection one makes. The universe puts people into your life for a purpose which could be immediate or for reasons your find out later down the road. Network Marketing is a great way for you to advocate your brand while talking to like-minded individuals. Here at Esper Creations, we encourage our staff to join network groups to allow our company to constantly grow.

 

One of the most important networking groups we work with is the Iowa City Area Business Partnership. This group offers unique opportunities to help grow your business through events such as; Lunch Connections, Cocktail Connections, and Ribbon Cutting Ceremonies. The Partnership is a group of individuals from businesses across multiple industries that support one another. These connections that you make will help your business through word of mouth.

 

If you are looking for a fun way to support your business let’s sit down and talk about local networking opportunities. Call Esper Creations today at (319) 383-0520.

 

 

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Search Engine Optimization

 

My goal is to get your company seen digitally which is why we work in phases here at Esper Creations. We look at building a strong foundation that then allows your company to run advertising campaigns and get the results you want to see. You wouldn’t want to create a layout of your business without knowing what product/service you are selling. Our team focuses on multiple platforms which helps get your website from the last page of the search results to the very first. What does this look like for your business?

 

Something that I learned from being out of college in a rapidly changing industry is that CONTENT is key. When you are trying to get your brand known it is important to provide as much detailed information as possible. These could be keywords that you are wanting my team to use while creating engaging content. We encourage our clients to use Google My Business as much as they do their Facebook.

 

When updating the Google My Business page with new content you are playing into the Google algorithm which then populates with more web searches. Something that I learned during a digital marketing conference was that experts believe in 10-15 years that this profile will be more important than the website itself.

 

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Google My Business

 

Business owners wear multiple hats in a day which means, they might not have the time needed to learn what’s important in today’s marketing world. Just in a short time, business owners were purchasing ad spots in the local phonebook and now that form is obsolete. You might be scratching your head while thinking, “What replaced this form of advertising?

 

The answer is Google My Business, a business profile that gets added to the directory. What does this mean? Let’s say you own a dine-in restaurant, a potential customer searches “Food Near Me” based on the location your business profile will populate. It is imperative to take the time to set up this feature, as Google shows what Google wants to show.

 

Setting up this profile is just the first step in getting seen organically on Google. When your business hires our team to manage your directories (Google, Bing, Apple Maps, etc) we will ensure all services provided are documented. This includes creating blog posts, updating images, and ensuring closure dates are reported to the directory.

 

You might be wondering why is this so important and it’s because Google has total control of what it shows. It evaluates components of the business profile to provide searchers with the best option.

 

If this sounds daunting and you know your team doesn’t have the time we encourage you to reach out to our team today at (319) 383-0520.

 

 

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The Importance of Branding

 

Importance of Branding

 

One of the reasons I was drawn to getting a job in the marketing field was how fast the industry changes as technology advances. I’m amazed by the number of new platforms that allow companies to have direct contact with potential clients. As I started gaining professional experience in this field I found that I was drawn to branding. You might be wondering if and why branding is important which is why I am here to assist.

 

Branding Identity

 

When I meet with clients who are in the beginning stages of building their company I will ask MANY questions. All of this helps make your brand recognizable so consumers can connect experiences and feelings to it. During the initial meeting, I will gather information such as

 

  • Do you have any fonts you like?
  • What colors represent your company?
    • Unique colors mean your brand will be recognizable.
  • Does your company have any taglines?
    • A tagline is a statement that gives the consumer some form of an idea of the services that your company offers.

Are you a new business competing in a saturated market and wanting to gain an upper hand? Call Esper Creations today at (319) 383-0520.

 

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